Things to Consider Before Setting up a Company

Many people are planning to start their own business and they always ask us: can your firm help us to set up a company? The answer is sure, however, when I ask them:  where are you going to locate your office? or Who is going to be the legal representative? There is no response. From their expression,I can tell they have no clue at all.

In my opinion, no matter what kind of business plan you may have, the first thing you need to do is some homework to understand what is needed to set up a company in China. We actually have explained some concepts in our previous posts: FAQs Regarding Setting Up a Company in China or Why Is a Business License so Important in China? let’s talk more.

1. Choose the right company name

The first thing you need to do is to figure out the company name. In China, a typical company name consists of company name, main industry, entity type and the city name. For example, “Guangzhou highland trade limited liability company”. Guangzhou is the city where the company is located, trade is the main business of the company, limited liability company is the entity type, highland is the name chosen by the shareholders.  Or you can say, “Highland (Guangzhou) trade limited liability company”, put the city name behind the company name.  However, once you choose the format of the company name, you can’t change it unless approved by the relevant authority.

In the above mentioned company name, Highland is the only part that can be decided by the shareholder. This part of the company name has to be unique and can’t be identical or similar to any existing name in the same city and industry.  So we usually suggest that our clients prepare at least three names in advance.

2. Who should be the shareholder?

According to related PRC laws, either overseas entities or individuals can set up a company in China.  As we are aware, most of our individual clients have their overseas company incorporated already.  Here’s the question now, company or individual, which option is better?

In my opinion, for the purpose of cost control and to save time, individuals are a better option.  All they have to do is to show their original passport to the authority when applying for company registration.  In some cities, the shareholder themselves don’t have to show up at all.  However, if you use your overseas company as the shareholder, then you need to provide a legalized copy of the company’s certificate of incorporation (which means they have to have the certificate of incorporation notarized in local notary office and then certified by Chinese embassy or consulate in their home country), the procedure usually takes a couple months and cost a few thousand RMB. Of course, maybe there are some other factors that need to be considered, mainly tax, so it’s highly recommended to consult with the accountant in your home country to have a better idea.

The first thing you need to do is some homework to understand what is needed to set up a company in China

3. Legal representative & Supervisor

For a start-up, having a board of directors is not necessary. However, a company needs at least two candidates for the following titles: Executive Director, Manager and Supervisor.  The Executive Director can be the same person as the Manager, but neither the Executive Director nor the Manager can be the Supervisor. In addition, a Legal Representative should be assigned by the shareholders, as the person to represent the company externally. Either the Executive Director or the Manager can be the Legal Representative of a company.

As we already explained in What is a Legal Representative?, a Legal Representative is the person who represents the company externally. So the Legal Representative, should be the individual client or someone he/she trusts.  In most cities the Legal Representative’s presence is not required in the local counterpart of Administration for Market Regulation, however, the Legal Representative’s signature is required when the bank account is opened.  This factor being considered, the Legal Representative should to be someone in the territory of China when the incorporation procedure proceeds. Afterwards, the Legal Representative doesn’t have to stay in China regularly but he/she will need to leave the company seal with someone he/she trust.

4. Office

Unlike in HK, virtual offices are not allowed in mainland China.  So the first thing you need to think about is: Do I have enough budget to rent an office?  Or is there any alternative?

There are three options:

Rent an office in an office building, this is the most common way;

Rent a shared space in some office building. Usually you can register your company in the shared space.  However, if you want to use the company to apply for work permit for yourself or any one, you need to double check.

Rent a commercial apartment. There are two kinds of apartments, one is for living, another is for commercial purpose. The usage of a commercial apartment is more flexible, you can choose to live there (you can even cook there, as long as you don’t use open fire); you can use it as an office, or you can do both.

5. Business or industry

A company can do many types of business, as long as it’s outside of the negative list or they get related permission.  However, it has to choose one industry as its main industry, and this will be mentioned in the company’s name. Other industries, will be covered in the “business scope” of the company.  According to related laws, permission from the competent authority is required for certain business, such as training, wine importing, and food production. The business license will be granted as per the shareholder’s application, but the company needs to meet certain requirements to get permission to do certain types of business.

6. Budget and possible revenue

As we explained, there is no requirement or time frame for minimum registered capital contribution any more, you can start your business with limited funds. The threshold to start a company is pretty low now. However, it doesn’t mean there is no need to prepare funds to operate your business. You should calculate your budget carefully and prepare accordingly.  Of course, you will get some business after the company is set up, more or less.  But don’t count on any revenue which is not in your bank account yet.  Usually, I will tell my clients: suppose there is no revenue in one year, and prepare one year’s operation fund before you start your company, including but not limited to: rent, employee’s salary and social insurance.

What Else Could Be included in an Employment Contract?

In our previous blog: Employment Contract—Specify Terms as Could, we mentioned that an employment contract has to contain some “essential clauses” and employers actually have not so much choice in specifying such clauses. 

However, the company is still entitled to specify some clauses for their benefit.

1. Additional clauses:

Such as training, confidentiality, liquidated damages, non-compete, termination, handover, etc.

2. The company could specify that in order to prevent the employee’s resistance at the time of rescission or termination of the labor contract (such as not receiving termination or terminating the labor contract instruments, etc.), it may be agreed in the labor contract to terminate or termination the terms of service of the written notice of the labor contract (such as “when party A’s relevant written documents and notices cannot be delivered directly Party B confirms that the home address entered in the labor contract is the mailing address”).

The company may specify a number of other matters in the employment contract, such as "the management rights of the company".

3. In order to prevent disputes in the adjustment of pay, you can add a clause to the labor contract such as “pay change” (if the job is adjusted because party B is not competent for the job, the salary will be adjusted appropriately accordingly).

4. In order to prevent the difficulty of proof in the event of a labor dispute, it is suggested to add attachments after the labor contract:

(1) Company rules and regulations;

(2) The undertaking of the worker (if the background        information provided to the individual includes the Certificate of      Authenticity of the medical examination);

(3) Job duties or job requirements and relevant assessment criteria (as far as possible in order to be used as evidence in the event of a labor dispute due to non-conformity of the probation period to the termination of the labor contract).

5. In addition to the above terms, the company may also, in accordance with the provisions of the law, agree on a number of other matters according to the actual situation, such as “the management rights of the company”.

The Top Three Tips You Need to Know While Sourcing in China

Based on our observations, more than one fourth of the startups run by foreigners in China are in trade industry or related to trade. However, not everyone can make good money, some of them even went to bankruptcy. The following tips are summarized based on our analyze of the cases we dealt with:

1. Due diligence

Though the term “due diligence” is self-explanatory, we still want to emphasize its importance.

Please note that no matter how the sellers or brokers introduce themselves on their website, business card or their flyers, you actually know nothing about them. You need to do your homework: ask them to provide you with the copy of their business license or their company name in Chinese, and check it on the government database: National Enterprise Credit Information Publicity System (国家企业信用信息公示系统). Also, you can check the company’s  information on two APPs, which are Qichacha (企查查) and Tianyancha (天眼查). Most of the information the two APPs provide are similar, both APPs provide VIP service for paid users if you need more detailed information.  If you understand Chinese language or if you have any Chinese friends, you will find these very helpful. Or you may hire a PRC lawyer to do the due diligence for you. The main purpose of doing it is to make sure you are dealing with a legitimate company instead of a fraudster.

instead of doing QC after the goods arrive at the destination, do it before the shipment to find the possible issues early

2. A forceable purchase contract

China court barely enforce judgment made in other jurisdiction.  Choose to file lawsuits in China court and file for property preservations before or during the lawsuits will make sure the judgment in favor of you could be executed. That’s why we suggest most of our clients to select China as the jurisdiction in the event of any dispute arise. Our second suggestion is: try to find an English-speaking Chinese lawyer to help preparing an bilingual agreement. Why? because local lawyer know what happened in practice and they are aware of the newest change in court if finally a lawsuit is inevitable. They can provide more practical suggestions that the overseas lawyers can’t. In one word, their job ensure the contract’s enforceability. You may check our post: Tips on Preparing OEM Contract with China Factory for more information.

3. QC before shipping

Despite all the above-mentioned efforts, you still have to undertake the quality inspection seriously, as more than one third of the trade disputes are quality disputes. Our suggestion is: instead of doing QC after the goods arrive at the destination, do it before the shipment. The reason is simple: in international trade, all issues are more easily to be solved before you make the payment than after. If possible, do it during the manufacturing process and then once more before shipment, especially where the quality or type of the raw material is very important to the quality and function of the manufactured product. You need to make sure the raw material and the process are up to required standards before the shipment instead of finding out that something went wrong in the last minute.

A Chinese Green Card Holder’s Story

Chinese Permanent Residency, called as Chinese green card, is said to be the most difficult PR to be granted in the world (you may check our post: Chinese Green Card, Are You Qualified?  for more information). However, Mr. Benjamin from Belgium (now living in Shanghai) is one of the lucky people. The following is his story, shared with us via a Q & A form in Wechat.  

Q1: Why do you want to apply for a green card?

A1: Having a stronger legal basis in China, residence not tied to my job;

Most of my assets are in China and in CNY, those aren’t easily quickly liquified and difficult to convert to foreign currency simply because the value is too high(apartment, car, etc…), the only way to convert these is through grey area channels which is not an acceptable risk, while the green card does make it easier to convert to foreign currency(same limits as Chinese nationals), the biggest advantage is that it isn’t necessary to sell as I can legally retire in China;

Having a Chinese spouse, my wife is Chinese, and my son is Belgian, the green card gives a much more healthy legal balance.

Q2: Do you have any concern before doing so?

A2: The time commitment for getting all the necessary documents;

The initial step to apply with the PSB can be a bit intimidating(they are actually super helpful and friendly);

The financial commitment(easiest way prove funds is to lock 200k CNY in a bank account for 1 year with a certificate from the bank that the money is locked in a 1 year time investment);

The very low success rate.

Q3: By concern, I mean were you worried that such identity will set any restriction on your life or your freedom to move around.

A3: In that regard I didn’t have much reservations. There were at the time a lot of myths(I think, cannot substantiate this) about the Chinese government going as far as interviewing every neighbour you have ever lived near to inside China. There is a certain kind of fear mongering also regarding your traceability but I found this mostly to be either nonsense, or not something that couldn’t be done with the passport as well. I had at that point decided that while China may not be an open democracy, it certainly isn’t repressing ideas in ways that Western media likes to describe. I actually feel that individual freedom(provided you don’t engage in illegal activities) is better then in many other countries.

Q4: Talking about success rate, did the PSB mentioned that you are lucky, because there are quota for each category of application, or anything similar?

A4: Regarding the success rate, when I received my PR card I was congratulated and welcomed as a Shanghainese person, never heard about luck, or quota to fill(this again floats around when people discuss these things but I haven’t actually seen any evidence proving that theory).

Q5: From which source you know about green card?

A5: I knew about the existence through my wife.

Q6: Who have helped you during the procedure?

A6: I get quite a bit of help from the PSB, I feel they get some gratification out of successful applicants and I was very pleasantly surprised by their willingness and even support for my individual case. I’m very grateful towards those people.

I get a lot of help from the Belgian consulate, without them it would have been virtually impossible, there have been times that the consul general himself had to write additional letters to clarify certain matters.

 

Q7: What’s the most difficult part in this procedure?

A7: It’s actually reasonably straightforward IF, all the documents that are expected are obtainable, there is a lot of variance in how this is done by country, some things are pretty hard to obtain;

If you are from Belgium for example, some years ago they decided to abbreviate everything after the second first name on the passport, this was causing me the biggest problems, ultimately I managed to resolve them but it required interference from the department of justice in Belgium and the consulate general in Shanghai. For the Chinese government, I had essentially 5 names, for the Belgian government I only have 1, the unabbreviated one. This part could have not been advanced without direct pressure from the consulate on the DOJ, and even then it was a grey area. 

Q8: What impress you the most?

A8:The call that I was expected to go to the PSB for the inauguration ceremony and accept my green card in two days, that was quite surreal.

Q: Haha, did your wife went there with you?

A: Yes we both went there and I was dressed up in a suit for the occasion, the newspaper was also there and took pictures and shared some excerpts from our different stories. 

Q9: How long did it take in total?

A9: From the application date, exactly 6 months. To prepare for the application together with the Shanghai PSB add another month or two.

Q10: Any tips you want to share with other applicants?

A10:There are no shortcuts, you may find yourself tired of the application procedure and want to give up, persistence is key here. If you continue to produce every piece of paper they require of you, no matter how “silly” you may think they are, I actually think you stand a reasonable chance of obtaining the PR. Also, ensure you work closely with the people from your local PSB, they can help you a lot, all applications are eventually sent to Beijing where they will not know you or your background(this may be different for expats stationed in Beijing), and make a decision based on the information they have in front of them. If any of that information is incorrect, or otherwise incomplete you can expect to be rejected.

Q11: Thank you Benjamin for sharing with us your story, I love it and I love your positive comment on China.

A11: I loved the experience actually. I don’t like how western media tries to paint China as some third world country with people that are repressed. It’s just not true, all countries have their problems but some people make really stupid comments or do half work. That’s disappointing but that’s how most media works–looking for clicks and attention.

How to Avoid Employment Disputes during the Probation Period?

According to the opinions on issues relating to the implementation of the Labor law of the PRC given by the former Ministry of Labor, “the purpose of the probation period is for mutual inspection and choice by the employer and the employee and should not be more than six months.” The opinion also states: “The probation period shall be included in the duration of the labor contract.” This means, employees in the probation period are also protected by the labor law.  Companies should learn about the legal provisions relating to the probation period to avoid any legal disputes and pay special attention to the following:

The term of the probation period

Article 19 of the Labor Contract Law of PRC stipulates: Where the term of a labor contract is above three months but less than one year, the probation period thereof shall not be more than one month. Where the term of a labor contract is above one year but less than three years, the probation period thereof shall be less than two months. With respect to a labor contract with a fixed period of above three years or without a fixed period, the probation term thereof shall not be in excess of six months.

An employer can only stipulate one probation period with the same worker.

No probation period may be stipulated in a labor contract with a period to complete prescribed work or a labor contract with a fixed period of less than three months.

The probation period shall be contained in the terms of labor contract. If only the probation period is stipulated in a labor contract, it shall be untenable and the said period shall be the term of the labor contract.

Labor Contract Law of PRC has made strict provisions regarding termination of labor contracts by the company

The salary level during probation

Article 20 of the Labor Contract Law of PRC stipulates that the wages of employees during the probation period shall not be lower than the minimum wage for the same position in the same company or 80 percent of the wage stipulated in the labor contract, and shall not be lower than the minimum wage standard at the place where the company is located.

The termination shall be in line with the law.

Article 39 of the Labor Contract Law of PRC stipulates that if an employee is proved to be ineligible for employment during the probation period, the employer may terminate the labor contract. You may review this article for more information: How to Fire an Incompetent Employee Properly?

Therefore, in order to legally terminate the labor contract during the probation period, the company should pay attention to the following aspects:

  • Work out the legal and specific recruiting conditions. There shall be no violation of the mandatory regulations, such as non-discrimination of employment based on sex, age and marital status etc.
  • Recruiting conditions should be published in advance. The company should not only let employees know, but also keep evidence as proof thereof. The company may choose to do one of the following:
  • a)When recruiting, show the employees the recruiting conditions and job descriptions, and ask for acknowledgement;
  • b) Before the establishment of employment relations, send a letter of employment to the employee to express the recruiting conditions and job descriptions, and ask for acknowledgement thereof;
  • c) Expressly state the requirements of employment in internal regulations or labor contracts, and show the internal regulations to the employees as an annex before the signing of the labor contract.
  • There should be evidence showing that the employees are unqualified. The decision of whether an employee qualified or not should be done based on objective assessment instead of subjective feelings. Therefore, it is very important for the company to set up and improve a strict evaluation system. Quantifiable assessment is highly recommended. If it is impossible to quantify the assessment in certain sectors, then relevant staff should be organized to conduct the evaluation to ensure a fair result.
  • Dismissal during the probation period. Please take note that a company must assess the performance of the employee during the probation period and serve the employee with the final decision by the end of the probation period. Some companies choose to start the assessment after the probation period, as a result, they actually give up their chance to dismiss any unqualified employee during the probation period.

Tips:

Labor Contract Law of PRC has made strict provisions regarding termination of labor contracts by the company. In most employment disputes,the burden of proof is on the company. Therefore, the company must do all the above-mentioned procedures in strict accordance with the law, and must keep the appropriate record of each procedure as evidence. Actually, these two steps are pretty important for the company in all disputes.

Can I Send Money I Made From my Company in China Home

One of the most frequently asked questions from our clients is:” Can I send money I made from my company in China home or transfer to another country? “Of course, it is allowed. Article 21 of the Foreign Investment Law of the People’s Republic of China clearly stipulates: ” A foreign investor may, according to the law, freely transfer in or out its contributions, profits, capital gains, royalties of intellectual property rights, lawfully acquired compensation or indemnity and so on within the territory of China in Renminbi or a foreign currency”( for more information, please visit our previous post: Implementation Regulation on Foreign Investment Law of the PRC

Now let’s see the relevant rules regarding how to expatriate profits. According to the identity of the investors–foreign nationals or foreign companies, the rules could be different.

If the shareholders are foreign nationals

According to the current policy of the State Administration of Taxation of PRC regarding to individual income tax (” IIT”): “Foreign nationals are temporarily exempted from individual income tax for the dividends they obtained from the company they directly invest in. ” It means the foreign nationals can expatriate their dividend to their home country without paying IIT.

If the shareholders are foreign companies

Enterprise income tax must be paid as follows:

I. Submit the application

Article 37 of the Enterprise Income Tax Law of PRC stipulates that the income tax payable on dividends obtained by overseas companies shall be withheld from the source so that the payer (i.e. the company in which it invests directly) shall be the withholding agent. The tax shall be withheld from the amount payable or due by the withholding agent each time it is paid or due.

If the Chinese company intends to remit profits to its headquarter, it must submit the following documents to the bank:

1. Written application.

2. Resolutions on the distribution of profits by the shareholders’ meetings or boards of directors (or the resolution on the distribution of profits by partners) in connection with the repatriation of this profit.

3. Audited financial statements.

4. Tax certificates issued by the competent tax department (e.g., hard copy or electronic copy of external payment Tax filing form).

how much tax I have to pay before I send money I made from my company in China home and what's the procedure?

II. Audit by bank

Upon receipt of the above-mentioned materials, the bank will conduct an audit in accordance with related provisions of the Company Law of PRC. The main audit requirement is that the company shall make up for the previous year’s losses in line with the Company Law and laws and regulations related to foreign investment.

The bank will check for any losses in past years and if make-up of the losses is reflected in their financial statements. The related provisions are as follows:

1. When the company distributes its profits for the current year, 10 percent of the profits shall be withdrawn and included in the company’s statutory provident fund. If the cumulative amount of the company’s statutory provident fund is more than 50 percent of the registered capital of the company, it may no longer be withdrawn.

2. If the statutory provident fund of a company is not sufficient to make up for the losses of the previous year, it shall make up the losses with the profits of the current year before withdrawing the statutory provident fund, and only the profits after the company makes up the losses and withdraw the provident fund shall be distributed.

3. If the profits are distributed to the shareholders before the company makes up its losses and withdraws the statutory provident fund, the shareholders must return the profits distributed in violation of the laws, to the company.

4. The profit realized by the company in the current year, together with the undistributed profit at the beginning of the year (or minus the undistributed deficit at the beginning of the year), is the profit available for distribution. The shareholders may distribute dividends in proportion to their capital contribution, except where the Articles of Association provides otherwise.

III. Tax rate

Article 4 of the Enterprise Income Tax Law of the PRC stipulates that: the income tax rate for direct investment by overseas companies is 20%.

However, the Regulations on the Implementation of the Enterprise Income Tax Law of the PRC stipulate that overseas companies may be subject to enterprise income tax at a reduced rate of 10% on the above-mentioned income. It means, the dividends paid by domestic resident enterprises (including domestic and overseas listed enterprises and non-listed enterprises) to their shareholders – overseas companies shall be subject to an enterprise income tax rate of 10%. In addition, tax on dividends obtained in accordance with the tax treaty (arrangement) may be charged in accordance with the provisions of the tax treaty.

Useful website:

THE PEOPLES’S BANK OF CHINA

What to do When an Employee Illegally Terminates a Labor Contract?

The Labor Contract Law clearly stipulates the procedures for employers and employees to terminate the employment contracts ( you may visit our post: Can a Company Fire an Employee Who Failed to Tell the Truth? for more information ). In addition, the law provides specific legal liability (paying compensation to an employee) for employers when they terminate labor contracts illegally. However, it does not specify what legal liability employees should bear if they fail to terminate labor contracts in accordance with the law.

According to the Labor Contract Law, if any employee want to terminate a contract, he must notify the employer in writing 30 days in advance (three days in advance during the probationary period), unless it’s the situation provided in Article 38 of the Labor Contract law, where any employee is forced to work by acts of violence, threats of violence, general threats or by illegally limiting his/her personal freedom, or is forced to perform dangerous operations which may endanger his/her personal safety under illicitly commands or forces of the employer, the employee may immediately discharge the labor contract without informing the employer in advance.

However, some employees refuse to terminate the employment relationship in line with the law. They quit their job at short notice and are unwilling to do anything to help with the transition to a new employee…such behavior badly affects the company and could harm them financially or reputationally.

In response, some companies come up with countermeasures. For example, employees are required to pay a one-month salary as payment in lieu of notice if they do not give a 30 days’ notice to the employer to quit, or the company may refuse to go through the severance procedures for the employee or refuse to pay salary if the employee refuse to handover his/her work cooperatively.

But is it legal to do so? Definitely not!

First of all, the ” payment in lieu of notice” is not a legal concept, but rather a common practice in the Labor Contract Law. The employer is required to “pay one additional month’s wages” to the employee under certain circumstances, however this provision applies only to the employer not the employee.


Secondly, Article 25 of the Labor Contract Law stipulates that an employer may not require any employee to pay any penalty, unless the employer has provided special technical training or signed a non-competition agreement with the employee. Requiring an employee to pay a ” payment in lieu of notice” is in effect a disguised penalty payment, which is in violation of the mandatory provisions of the law and thus invalid.

Then, can the company suspend the separation procedures or withhold wages on the grounds that the employees have not resigned in line with the laws and regulations and have not handled the work handover properly?

Obviously this is impossible as well.

company may provides specifically how to calculate the loss caused by the employee who illegally quits the job in the labor contract

The Labor Contract Law clearly stipulates that the company must pay the wages of its employees in full and on time. In addition, Article 50 of the Law also stipulates: “The employer shall issue a certificate of termination at the time of termination of the labor contract, and shall, within 15 days, handle the procedures for the transfer of files and social insurance relations for the employees.”

Obviously, it’s the company’s obligation to finish all severance procedure in the prescribed time limit for the employees, and to make timely and full payment of employee wages in accordance with the labor contract. Otherwise, the company has to bear relevant responsibility as a consequence.

However, it is not saying that the company can do nothing when the employees quit their job illegally. Article 90 of the Labor Contract Law stipulates that “the employees shall be liable for compensation if they terminate the labor contract in violation of the provisions of this Law, or in violation of the obligation of confidentiality or non-competition stipulated in the labor contract and in the end, cause losses to the employer.” 』 

In addition, Article 4 of the Measures on Compensation for Violation of the Provisions of the Labor Law relating to Labor Contracts also stipulates that:

Where an employee rescinds the labor contract in violation of the relevant provisions or the stipulations of the labor contract, causing any loss to the employer, the employee shall compensate the employer for the following losses:

1. Expenses paid by the employer for the recruitment and employment of the employee;

2. Training expenses paid by the employer for the employee, unless otherwise agreed upon by both parties;

3. Direct economic losses caused to the operation of the employer; and

4. Other compensations stipulated in the labor contract.


Therefore, it is highly recommended that the company provides specifically how to calculate the loss caused by the employee who illegally quits the job referenced in the labor contract, such as the cost for employer issuing a recruitment post, wages and benefits for the replacement employee, as well as some of the subsidiary or benefits provided by the company to employees.

If similar provisions are made in the company’s internal regulations, it is important to ensure that these internal regulations are publicly discussed and adopted by the employees or the employees’ congress.

Useful website:

Ministry of Human Resources and Social Security of the People’s Republic of China

Can my Ex-employer Use my Portrait in Marketing Material?

Amy started working at XYZ Hotel on 15 October, 2007. In August 2008, XYZ Hotel filmed a four-minute video for decoration and publicity use, which included a total of 15 seconds of close-up footage and 5 seconds of vision footage of Amy receiving guests at the hotel reception. The video was then circulated on television in the hotel lobby, and no agreement was made between the two parties on the issue of Amy’s portrait in the disputed video.

On 14 October 2011, Amy’s employment contract expired and she left XYZ Hotel. On 16 December, 2011, Amy filed a lawsuit against XYZ Hotel. In her pleadings,Amy complained that XYZ Hotel had been playing the video with her images in the hotel lobby for profit for more than three years without her consent. She therefore requested:

1. XYZ Hotel immediately stop violating Amy’s portrait right; stop playing advertisements containing Amy’s portrait,

2. XYZ Hotel compensate Amy for economic losses of 30,000 yuan, and emotional damages of 30,000 yuan.

XYZ Hotel's continued use of Amy's portrait had no legal basis as there was no longer an employment relationship.

The court of first instance held that natural persons enjoyed their rights to portrait. The right to portrait is the right of a natural person to reproduce, use or permit the use of his or her own portrait. Infringement of the right to portrait must contain three constitutive elements: i) the use of portraits, ii) without the consent of the right holder to the portraits and, iii) no justification for the unauthorized use if portrait.

When the video was produced, Amy was an employee of the hotel; the scene in the video is therefore closely related to her position meaning that the use of Amy’s portrait by XYZ Hotel was justifiable as it had a certain rationality and necessity which is determined by the employment relationship between the two parties. The argument by XYZ Hotel that Amy was performing her duties as an employee of the hotel was accepted.

However, after Amy’s departure, XYZ Hotel’s continued use of Amy’s portrait had no legal basis as there was no longer an employment relationship. It was therefore not in line with the authenticity of the publicity of their service. It could mislead people regarding the employment relationship between the two parties, causing a mental burden on Amy. XYZ Hotel had not made a clear agreement with Amy on the use of her portraits, nor did XYZ Hotel prevent the illegal use of her portraits for news reporting, scientific and cultural education, or any other social or public interests. In conclusion, XYZ Hotel’s behavior had gone beyond the scope of reasonable use and should be found to have violated Amy’s portrait rights since Amy’s departure.

Regarding compensation, the court did not support Amy’s claim for economic loss because she failed to prove the reasonableness of this claim. However, since the infringement of XYZ Hotel is sufficient to cause Amy pain and suffering, the court was in favor of her claim for compensation for emotional damage. In light of the circumstances of the case, the court determined that the appropriate compensation would be 2,000 RMB

XYZ Hotel argued that the purpose for playing the disputed video was for publicity and not for profit. They insisted that the use of the portrait is not illegal and decided to appeal the decision.

After the hearing of the court of 2nd instance, the appellate court held that: the main dispute in this case is whether the appellant’s act of playing the video is an infringement of the Respondent’s – Amy’s – portrait rights and whether it should bear the corresponding legal responsibility. In this case, XYZ Hotel is an operational hotel, and its production and broadcast of the promotional video was carried out for its profit-making purposes.

Secondly, the disputed video was produced during Amy’s tenure at XYZ Hotel. Amy cooperated with XYZ Hotel in producing the video which was indeed in line with her duties as an employee of XYZ Hotel but, as the employer, XYZ Hotel should have known that after the employment relationship is terminated and the employee leaves the company, the company does not have the right to play the video which includes the employee’s portrait. This would constitute an infringement on Amy’s portrait rights. The original judgment was therefore not improper and the appellate court dismissed the company’s appeal and upheld the original judgment.